Current Issue February/March 2010

Safe Havens
FECs Turn Up the Volume on Safe Operating Procedures

Read about how centers around the nation approach the safety and security of the industry’s most vulnerable customers.

Enticing large park guests to spend as much money as possible once inside the attraction is an ongoing challenge for operators around the country. One park chain, Six Flags, is cleverly beating the odds by allowing guests to buy tickets online far in advance so that more spending money is available once the visit takes place.
Cultural institutions such as museums are often perceived as some of the more lofty forms of entertainment. But that perception is changing as theme park and family entertainment center elements find their way into the mix to meet guests’ demands for interactive fun.
Knowledge is power in today’s highly competitive marketplace, and many companies are thoughtfully and optimistically taking on the task of rebuilding their businesses. Sectors poised to take advantage of an economic recovery include bowling, which has been made healthier by the popularity in general of family entertainment centers.
One of the biggest challenges for zoos and aquariums is finding, training and retaining a quality workforce. Read about the philosophies and procedures that drive human resources departments at zoos and aquarium around the country as they strive to enhance the guest experience with the best possible employees.

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The H2Oasis waterpark, located in Anchorage, Alaska, opened in 2003 at a cost of $10 million as the first stand-alone indoor waterpark in the United States. The park has become an energy efficient beacon and an escape from the everyday chill for state residents and visitors alike.

Coin-op operators have been struggling for years with the decreased popularity of video games, a segment changed forever by the home market, and have been searching for new ways to capture revenue. Self-redemption machines, which provide fun and instant gratification and offer simple operating requirements, are being lauded as the next trend to satisfy the public’s need to play.

It is a fact, children are often the arbiters when it comes to deciding where to go and what to do for family fun. Bowling centers must therefore subtly, and not so subtly, reach out to the youngest family members in order to successfully tap into this market. Read about how centers around the country are catering to kids in an effort to keep visitation growing and strong.

 
Inflatables that can be used as wet attractions can be high maintenance and frustrating to dry out, but the public loves them. As an alternative to expensive waterpark parties, these diversions are the perfect fit for gatherings on hot summer days. This is why many rental companies are diving in and purchasing these inflatables despite the operating challenges.

Foundations Entertainment University is an educational seminar held at locations around the country that offers a blueprint for success, growth and profit in the entertainment industry. The seminar covers topics such as feasibility costs, games and attractions, financing, design, operations, food and beverage and more.

The illusions that go into offering scares to the public at haunted attractions take careful planning and execution to ensure the safety of the staff and the public. Proper insurance is a necessity to combat operating dangers, and even weather, in today’s entertainment climate.
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